Topic: Pricing Strategy and Management

Question 1

1. Pricing is the exchange rate you place on both the tangible and intangible aspects of your business, or____(fill in answer) for ____(fill in answer) .

Question 2

1. What is your best tool for eliminating as much doubt as possible when making a profit-maximizing, pricing decision?

   	A.	A pricing team
   	B.	Consultants
   	C.	A good guess
   	D.	Data

Question 3

1. Price and value are the same thing.

   True

   False

Question 4

1. Which of these is not one of the three primary pricing strategies covered in the readings?

   	A.	Competitor-based pricing
   	B.	Value-based pricing
   	C.	Revenue-based pricing
   	D.	Cost-based pricing