Topic: Short Report Design and Formatting

Learning Objectives:

1.3 Show an understanding of the principles of layout and design through the appropriate use of such elements as positive/negative space, headings and subheadings, and graphics.

1.6 Use appropriate patterns of organization to meet the needs of given business communication situations.

Instructions:

1) In week 4 we learned how to develop and design business documents including visual aids. Look at the included word doc/pdf titled "Short Report. Design Application". This document is a short report but with a very poor design. Your job is to format and design this short report so that it is professional, appealing, and functional. DO NOT CHANGE THE CONTENT...ONLY THE REPORT'S DESIGN!

Professional: Smart design choices for your audience, purpose, and high quality.

Appealing: Draws your audience's attention to a creative, well-formatted, and attractive report.

Functional: Organized well and clearly designed sections that make reading easy and comfortable.

2) You must use the word doc file to edit the short report in the following ways.

Report Requirements:

a) Add a title.

b) The report should include the following clearly designed sections:

purpose or background for the report,

problems/issues,

findings/conclusions, and

recommendations

c) Make the Visual Aids easy to find, well-positioned, or placed near the text they match, and big enough to read easily.

d) The improved formatted short report can be 1-2 pages long but no more than 2 pages.

Report Considerations:

a) Format

b) Organization of content

c) Placement of Visual Aids

d) Font type and size choices

e) Head Title and Subtitles

f) Use of colour

g) Use of added graphics or design features

3) Submit your short report to Schoology, as one file (not separate pages) by the due date.

4) Read the instructions again to make sure you understand clearly.

Tips and Things to Consider to Produce Great Work:

Read the instructions several times to make sure you understand the assignment completely.

Follow the instructions correctly.

Ask for help if you need it or ask questions if you don't understand something.

Look at the attached rubric so you know what the expectations are and you know how to succeed on this assignment.

Use your class notes and Schoology resources to help you develop your short report

Make sure your work is your own. Helping others and getting help from others is okay but sharing your work or using someone else's work is NOT OKAY!

PLAN! PREPARE! CHECK YOUR WORK!

PURPOSE: For building a good reputation and improving brand for Travel & Tour company, we do this investigation about the service and sales in four regions. In order to bring new customers and return the old customers, we analyzed the situations in each region, conclude with some recommendations. PROBLEMS: 1. There is few return customers in Toronto and North York. table.1 Number of customer and the percentage of return customer 2. Satisfaction of customer in Toronto and North York are very low. 3. The number of customer in Brampton and Scarborough is too small, and also the revenue from Brampton and Scarborough is low. table.2 Revenue of region FINDINGS: 1. Prices are too high in Toronto and North York, but more reasonable in Brampton and Scarborough. 2. In Toronto and North York, staffs are not always friendly and helpful, and couldn't give great support when customer requires. But the service is great in Brampton and Scarborough. 3. The market is big in Toronto. It has the most customer and the biggest revenue. 4. Satisfaction of customer is high in Brampton and Scarborough. 5. The customers have stronger purchasing power in Brampton and Scarborough than in Toronto and North York: table. 3 Power of consumption RECOMMENDATIONS: 1. Develop the management in Toronto and North York. Improve employee's ability of business and service quality. 2. Adjust the price to be reasonable in Toronto and North York. 3. Make strategy in each region to offer promotions to attract more new customer in Brampton and Scarborough, and return more old customer in Toronto and North York. 0 5000 T Br N Sc # of customers 42% 11% 26% 21% Revenue of region ($) Toronto 456,000 Brampton 120,

Add graphs and charts and a topic related to this data

thank you