Topic: Starbucks ' Foreign Entry Strategy

1.What are the merits and demerits of a cooperative joint venture?

2.What is the difference between equity joint ventures and cooperativejoint ventures?

3.What isOperational Leasing?What isFinancial Leasing?

4.What is the major benefit of sale and leaseback?

5.Why are greenfield investments the primary target of a host nation's promotionalefforts?

6. What is the difference between bilateral aid and multilateral aid?

1.Why did Starbucks decide to expand into Japan in 1995? What were the benefits of making a significant investment in the country?

2.Which entry mode did Starbucks use to enter Japan and other foreign countries? What advantages did this entry mode have over other ways to expand into the market?

3.Considering its joint-venture strategy for entering foreign markets, how did Starbucks ensure a similar experience for customers across all of its international locations?