Topic: Tesla (A) case on pp. 212-213 in Chapter 8

Resources: University Library, Internet, Textbook

Write a 500-1000 word, double-spaced, APA formatted short paper analyzing the development and success of the Tesla Model S, as it relates to: the new product concept and new products ideas.

Questions to address: what was the background of the development of Tesla Model S? What occurred in the concept evaluation and testing phase? How would you analyze and describe Tesla's use of the analytical hierarchy process? What aspects of the "Full Screen" model would have been beneficial to the development of Tesla in the beginning phases of its product development?

Remember to include course terms, facts/figures, business examples, and citations/references in all your papers. The more support you can include in your papers, the stronger they will be.

Format your short paper consistent with APA guidelines.