Topic: The Internal Organization: Capabilities, Competencies, And Competitive Advantage

Objectives:

$$ Analyze the external factors influencing and affecting a business unit's corporate environment.

$$ Examine how Porter's five forces of competition influence an industry unit's profit potential.

$$ Identify macro trends within a competitive corporate environment.

QUESTIONS:

What makes a competitive advantage sustainable, and why is sustainability a critical strategy$-$making consideration? Is sustainability knowable in the medium and long term? Why or why not? What is an example to support conclusion. Cite any sources used to support your answer.