TOPIC: T-MOBILE

1. Segmentation.which can use the segmentation characteristics to identify and describe market segments. Samples of Segmentation:

• Behavioral segmentation.

? Demographic segmentation.

? Geographic segmentation.

Question:

1. Segmentation.Using the various criteria of the segmentation bases described in Table below, identify at least two distinct market segments for T-mobile.Each market segment description must include at leastthree or more of the characteristics from amongst any of the four bases categories, e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme.Be sure to explain your choices based on what customer need the T-mobile offering can fill for each segment.

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