Topic: You've been assigned with a multinational corporation JOHNSON &JOHNSON, in a BAHRAIN market, conduct the following analysis in order to understand the market's external environment (PESTL), overall attractiveness scenarios and competitive advantage of that industry in that market.

(a) Globalization of market and Globalization of production- how the specific company is pursuing these orientations

(b) Cultural orientation

(c) Political and Economic and Legal Environment

(d)How the home market conditions facilitated the success of the company in the international market.

Questions and Guidelines for writing the answer:

1.Introduction:

Give a brief overview about the multinational corporation and the market.

2.Market Analysis:

i.Globalization of market and Globalization of production- how the specific company is pursuing these orientations, give examples from the company's perspective that reflects the orientations precisely.

ii.Political environment- discuss in brief the country's political standing, the cost, risk and opportunities the market is offering towards the multinational.

iii.Economic environment- discuss in brief the country's economic standing, the cost, risk and opportunities the market is offering towards the multinational.

iv.Legal environment- discuss in brief the country's legal standing, the cost, risk and opportunities the market is offering towards the multinational.

v.Cultural environment- i) Discuss in brief the country's cultural scenario based on the cultural variables.

ii) Discuss the work culture based on Hofstede's dimensions - based on it try to identify the cost, risk and opportunities the market is offering towards the multinational.

3.Describe how the home market conditions resulted competitive advantage and facilitated success of the company in the international market.

4.Conclusion:

Summarize the overall attractiveness of your chosen company in the chosen market.