topic:Nike

Include a positioning map about nike and explain your selection of the attributes used in the positioning map. You need to pick the two most important attributes and map your brand as well as your two competitors on the map. You should also write a couple of sentences explaining your map, why you chose the attributes etc. and interpreting what does this mean for your brand?

the example in picture

Positioning: Mountain Dew is considered to be a famous soft drink and low caffeine carbonated soft drink consumed by teens, Mountain Dew positions itself as a highly consumed energy drink, especially by teens. One of the appealing strategies of the company is its marketing strategy which makes it unique as Mountain Dew always tries to entertain its customers which effective television advertisements such as focusing on including actors and giving a specific message. It also offers a variety of flavors along with energy drinks such as Red Bull. The company has developed a great demand from the consumers by providing a high-quality product and different flavors. Map #1: According to the above perceptual map (map #1), it can be determined that mountain dew is the brand that is highly acceptable by the consumers and have full support. The main reason is its different flavors and the pricing strategy. For example, mountain dew focused on capturing the maximum market share and for this purpose, it uses competitive pricing to achieve the expected market size. The pricing strategy of the company is in close proximity to sprite which is its important competitor. From the map, it can also be analyzed that the consumers hold positive perceptions regarding the brand therefore they accept it. One of the important reasons is its flavor and taste which is highly likable among the teens. One of the major reasons for it becoming a highly acceptable brand is that the Mountain Dew struggles against waste and pollution. Mountain Dew has developed different programs where they are focusing on interchangeable recycling of their used materials. Furthermore, the brand is also highly acceptable because of the appealing design of the bottle. Mountain Dew company also uses social media strategies by utilizing innovation, as the company mainly stands for visionary to make it real. Map #2: Similarly, the above positioning map (map #2) of mountain dew makes it unique through its smallest proportion of caffeine in the drinks, Caffeine is dangerous when consumed in a large amount. In this case, Mountain Dew takes care of its consumers by keeping the frequency of caffeine low in the drinks as compared to other drinks such as Pepsi and Coca-Cola. The taste of mountain dew is also unique from other brands as the company focuses on creating a flavor according to the needs of the consumers