Topics:

Contingency factors for structure

Mechanistic v organic structures

Forms of departmentalization

At the executive committee of the Trafalgar Inn, an inner city pub, you have decided to adopt A focused differentiation strategy in the development of the pub and to Develop consistency culture given by the relatively stable environment and the internal focus required to implement the strategy.

You have decided that, in terms of porters generic stratigies, the best strategy for the business to follow its focused differentiation. To this end, two new products identified to be introduced as part of the strategic plan are an a la carte dining room on the first floor of the building making room for a wine bar$/$lounge area on the ground floor. The public bar will be redeveloped into a sports bar and the gaming facilities housed in a separate gaming room and expanded to increase the number of poker machines to $30.$

The pub news needs to differentiate itself from the other hospitality venues in the area through providing the $$extension to their living room$$ desired by the increasing number of younger residents in the catchment area living in shared households in rented accommodation.

Both high quality product offerings different to that offered by the other venues complemented with a high level of customer service and welcoming attitude with provide the pub with the basis on which to differentiate itself and target the fastest growing segment of the market.

This strategy will focus on the $18$ to $25$ year old residents, from both rented and mortgaged households we stop marketing resources identified as the largest subgroups who uses pubs $,$ have high discretionary income and are looking for an$$extensiion to their living room$$ in which to meet friends and entertain.

Questions:

$1.$ Outline the contingency factors for organisational structure $.$

$2.$ Outline the characteristics of the mechanistic and organic organisational structures.

$3.$ Should the Trafalgar Inn adopt mechanistic or organic structure?

$4.$ What is departmentalization?

$5.$ What form of departmentalization should the Trafalgar inn adopt?