toring Enabled: Exam # $3$ Second Half: L thru Z

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Intermediaries in the marketing channel add value to flow from raw material to final consumer in many ways. Which one of the following is not a way in the channel adds value?

Multiple Choice

intermediaries reduce the amount of work that must be done by the final retailer

intermediaries buy in bulk and break it into smaller, more manageable amounts for consumers

intermediaries transform the goods into assortments that customers want

intermediaries broaden the assortment offered to customers

intermediaries make the transaction less expensive

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