Question: toring Enabled: MGMT 4 9 5 Second Exam... 1 Help Save & Exit Submit The advantages of using a licensing strategy to participate in foreign
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The advantages of using a licensing strategy to participate in foreign markets include
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being able to charge lower prices than rivals.
being able to achieve firstmover advantages quickly and easily.
being able to achieve higher product quality and better product performance than with an export strategy.
being able to leverage the company's technical knowhow, appealing brand, or patents without committing their resources or capabilities to foreign markets.
being especially well suited to achieve scale economies.
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