TORNADO Communications Strategy

Task

Include all details of the task, including:

• This task is an individual task

• What is needed

• Introduction/ goals

• Competitive analysis

• SWOT analysis

• Target market

• Buying cycle

• Unique selling points

• Build digital marketing campaign according to the above input

• Build the digital strategy and digital media budget

• In consideration of digital marketing tools such as: -

• Content marketing

• Social media marketing

• e-mail marketing

• SEO

• measurement and KPIs