Tostitos and Amazon logos utilize this principle to help with interpretation of the brand: Tosiarios amazon \begin{tabular}{l} \hline Closure \\ \hline Similarity \\ \hline Organization \\ \hline Semiotics \\ \hline Figure Ground \end{tabular} Question 46 Marketer's use all the following to attract consumer's attention EXCEPT: \begin{tabular}{l} Color \\ Closure \\ \hline Size \\ \hline Position \\ \hline Novelty \end{tabular}