Question: [TOTAL: 40 MARKS] QUESTION TWO (a) Corporate-level strategy is senior management's game plan for directing and running the organization as whole. It cuts across all

[TOTAL: 40 MARKS] QUESTION TWO (a)

[TOTAL: 40 MARKS] QUESTION TWO (a) Corporate-level strategy is senior management's game plan for directing and running the organization as whole. It cuts across all of an organization's activities, its different businesses, divisions, product lines and technologies. Discuss the key elements involved in undertaking the task of craftina a corporate strategy [15 MARKS] (b) Explain the concept of "Competitive Advantage and validate how a business organization can achieve superior profitability. 15 MARKS] [TOTAL: 20 MARKS]

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