Total Cost is a function of Variable Cost plus Fixed cost. Knowing your Total Costs can help you make some critical decisions about the pricing and possibly distribution partner strategy you might undertake.

From the following options pick the top 2 most important reasons why knowing your Total Cost helps with your marketing decisions.

Select one or more:

a. Knowing your total costs allows you to establish your minimum selling price.

b. Knowing your total costs will help you to determine your marketing budget.

c. Knowing your total costs can help you understand your breakeven costs.

d. Knowing your fixed costs can help you work with distribution and retail partners.

e. Knowing your variable costs allows you to look for savings in labour costs.