Total points: $\frac{12}{25}$

Attempts left: $2$

Carlos is the owner of a new Chili's Grill & Bar franchise opening in Eugene, Oregon. This will be the first Chili's Grill & Bar in the entire state of Oregon, so area residents are largely unfamiliar with the restaurant and its offerings. One week before the restaurant officially opens, Carlos plans to invite $50$ Eugene residents to eat a meal of their choosing from the menu, free of charge. Carlos hopes that by doing this, the restaurant will be able to quickly establish a customer base and goodwill in the community. In offering the free meals, Carlos' focus is predominantly on which of the following?

Building relationships

Customer value

Employee empowerment

Relationship marketing