Total points: $\backslash (2/25\backslash )$

You are a marketing manager for a new line of organic baby food. Your target market consists of parents who prioritize healthy and natural food options for their babies. There are a number of less expensive alternatives available, but most are non$-$organic, have traditional boring flavors, and are more watery and low$-$quality. Before creating your marketing plan, you begin researching use cases of your potential customers to better understand how to connect with them.

Refer to Scenario $7\mathrm{.}1.$ You know that your target buyers are new to this category and care about making the right decisions. When they are out shopping for baby food, they will be staring at a shelf with ten or more brands, each with multiple varieties. And, of course, as they stand there looking at the varieties, they are hoping the baby they have with them stays asleep until after checkout. These factors describe which type of influence in the consumer decision process?Self$-$conceptPsychologicalSocialSituational