Question: Total points: 3 2 5 Attempts left: 2 As the VP of sales and marketing for a chain of home improvement stores, you just returned
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As the VP of sales and marketing for a chain of home improvement stores, you just returned from a whirlwind trip visiting your stores in major cities. You talked informally with store employees and customers, and you conducted some focus groups to learn about customer attitudes toward doityourself projects. Which type of research are you conducting?
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