Question: Total points: 3 2 5 Attempts left: 2 As the VP of sales and marketing for a chain of home improvement stores, you just returned

Total points: 325
Attempts left: 2
As the VP of sales and marketing for a chain of home improvement stores, you just returned from a whirlwind trip visiting your stores in 20 major cities. You talked informally with store employees and customers, and you conducted some focus groups to learn about customer attitudes toward do-it-yourself projects. Which type of research are you conducting?
 Total points: 325 Attempts left: 2 As the VP of sales

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