Touring kayaks

This is the style favoured by true enthusiasts, who use them for longer trips. Touring kayaks are tough, versatile and well$-$equipped, and also come with a somewhat higher price$-$tag.

The typical buyers of touring kayaks are young adults who love the challenges of the great outdoors. Touring kayaks use state$-$of$-$the$-$art technology.

Which generic competitive strategy makes the most sense considering the needs of customers who are most likely to buy this kind of kayak?