Question: Toyota had a major problem with unexplained acceleration in several of its top models in 2015. It closed down production and stopped sales of multiple
Toyota had a major problem with unexplained acceleration in several of its top models in 2015. It closed down production and stopped sales of multiple models.
- Why would Toyota decide to have some research done before making this decision? What type of research Toyota needs to conduct to make these decisions?
- Discuss the entire research process to be adopted by Toyota to solve the problem.
- Develop the management-research question hierarchy for the above Toyota case.
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