TOYS R US CASE STUDY

Consider the questions assigned by your Professor. Record all information pertinent to these in the form of case notes.

The questions assigned to the case TOYS "R" US ? are the following (FIND OUT THE ANSWER WITH THE APPROPRIATE RESEARCH METHOD)

1. What were the factors in the external and internal environment responsible for the demise of Toys "R" Us?

2. What were the factors responsible for the initial success of Toys "R" Us?

3. Had you been in the position of Charles Lazarus, what would have been your strategy to protect Toys "R" Us from its demise?

4. What key learnings from this case can future managers like you use to gain a strong positioning for your business? (under the perspective of consumer purchase decisions and optimal target market)

Decide which principles, theories, or models (usually part of the assignment) best apply to the observed facts of the case to prepare your answers. Remember that your analysis is likely to be founded on a specific theory, and avoid solutions based mainly upon personal intuition.

Develop your solution considering the principles, theories, or models you have selected. The assigned questions may require you to consider alternative solutions. Remember the importance of showing not merely your judgment but the basis for it.

minimum 1500) word