Question: Trader Joe s Issues Analysis Recommendations Consider: What can we learn about the strategies of the firms in the supermarket industry using the data in

Trader Joes
Issues
Analysis
Recommendations
Consider:
What can we learn about the strategies of the firms in the supermarket industry using the data in Exhibits 1 and 2?
What are the key sources of Trader Joes competitive advantage? How would you characterize its overall strategy through the lens of generic business strategy framework?
What are the main threats to Trader Joes competitive advantage? Is the companys success sustainable?
Should Trader Joes modify its strategy moving forward? How?

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