Question: Traditionally, Walmart has offered a broad array of the most popular products at low prices. However, its recent decision to carry about 100 different natural

Traditionally, Walmart has offered a broad array of the most popular products at low prices. However, its recent decision to carry about 100 different natural and organic products from Wild Oats Marketplacestill at below-average pricescould be a sign of a change in strategy designed to distinguish the firm from other low-cost retailers. Which of the five business-level strategies is Walmart most likely pursuing now?

a. Cost leadership

b. Differentiation

c. Focused differentiation

d. Integrated cost leadership/differentiation

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