Question: Trae buys a new jacket at the store, but the fifth time he wears it , the zipper breaks. He is planning to go back
Trae buys a new jacket at the store, but the fifth time he wears it the zipper breaks. He is planning to go back to the store to complain and ask for a refund or a new coat.
What stage of the consumer purchasing decision process is Trae in
Need recognition
Postpurchase evaluation
Evaluation of alternatives
Purchase
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