Question: Transactional relationships: Question 1 Answer a . are emphasized by buyers when the purchase is viewed as less important to the organization's objectives. b .

Transactional relationships:
Question 1Answer
a.
are emphasized by buyers when the purchase is viewed as less important to the organization's objectives.
b.
take more rounds of negotiation and extra communications.
c.
are more likely to involve operational linkages.
d.
are characterized by high levels of information exchange.

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