Question: Transactional relationships: Question 1 Answer a . are emphasized by buyers when the purchase is viewed as less important to the organization's objectives. b .
Transactional relationships:
Question Answer
a
are emphasized by buyers when the purchase is viewed as less important to the organization's objectives.
b
take more rounds of negotiation and extra communications.
c
are more likely to involve operational linkages.
d
are characterized by high levels of information exchange.
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