Question: a- There appears to be a growing tendency for companies to seek competitive advantage by applying customer focused strategies. This customer focus is evident from

 a- There appears to be a growing tendency for companies to

a- There appears to be a growing tendency for companies to seek competitive advantage by applying customer focused strategies. This customer focus is evident from a number of companies including customer orientation in their corporate mission statement. 1-Explain the concept of customer profitability analysis. Give examples of cost drivers used in this analysis

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