Mini Case Paul Reed Smith Guitars is a leading manufacturer of high-quality instruments in Stevensville, Maryland. The company promises that each guitar it produces represents the finest quality at the best possible price. PRS has four price points: (1) entry level at $350 and below; (2) intermediate level at S 1000 and below. (3) professional level ats 1000 to $ 3000; and (4) collectors level at $3000 and above. Amid the evolving perception that lower prices indicate lower quality, PRS has taken steps to ensure the quality of its products at all price points. PRS uses manufacturer retail price (MSRP) as the pricing guideline for retailers selling its guitars. If discounts and online retailers offer PRS guitars for sale below a minimum advertised price (MAP) that is set by PRS, these distributors are warned to cease practice. If practice of violating the set MAP continues, the retailers lose their distribution rights for PRS products. Questions: 1- Is PRS involved in Price Discrimination or Segmentation Pricing? 2- If temporary discounts were offered: Entry level at $349; Intermediate at $899; Professional at S999 - 2999. What price bias is at use and which customers might react to this reduction? Justify your