MRKT 5960 Exam PRACTICE Qs Fall 2 2020 1) Explain what'optimal adaptation' means in international brand marketing and how this can be achieved in different country contexts. 2) "For brand communication to be effective, the 5Ps of marketing need to be managed together." How far do you agree? Illustrate your answer using examples. 3) Describe the VCI model of strategy alignment and how it can help international executives manage the brands of their corporations. 4) Discusshow frontline worker poverty can affect the delivery of a services brand in emerging country contexts 5) Outline and explain the 'onion' model of organizational brand identity as discussed in class. How, briefly, should this be put together? MRKT 5960 Exam PRACTICE Qs Fall 2 2020 1) Explain what'optimal adaptation' means in international brand marketing and how this can be achieved in different country contexts. 2) "For brand communication to be effective, the 5Ps of marketing need to be managed together." How far do you agree? Illustrate your answer using examples. 3) Describe the VCI model of strategy alignment and how it can help international executives manage the brands of their corporations. 4) Discusshow frontline worker poverty can affect the delivery of a services brand in emerging country contexts 5) Outline and explain the 'onion' model of organizational brand identity as discussed in class. How, briefly, should this be put together