Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) From a marketing viewpoint, price is exchanged for the ownership or use 1) of a good or service. A) what is recognized as barter within a particular culture B) money exclusively earmarked for the transaction C) money or other considerations (including other goods and services) D) money or other considerations (including goods but not intangibles and Services) 2) 2) A company that manages apartments decides to buy 17 new dishwashers at a list price of $750 each as replacements for old dishwashers in a small apartment complex it owns. Because the company is buying more than 10 dishwashers, it is eligible for a S150 per unit quantity discount. Financing charges total $20 per unit. The company gets $10 per dishwasher for the 17 dishwashers traded in. What is the actual price the company will pay for each dishwasher? A) $610 B) $590 C) 5600 D) $730 3) Value-pricing is: A) the ratio of perceived benefits to price. B) the practice of simultaneously increasing product or service benefits and maintaining or decreasing price. C) the ratio of price to perceived benefits. D) the practice of simultaneously increasing product and service benefits and increasing price. 3) 4) The three basic functions performed by intermediaries are: A) transactional functions, logistical functions, and facilitating functions. B) implementation functions, accommodating functions, and contractual functions. C) contractual functions, facilitating functions, and logistical functions. D) accommodating functions, logistical functions, and transactional functions. 5) 5) A buying situation can involve comparing the costs and benefits of substitute items - such as real sugar to the sugar substitute Equal which, although more expensive than sugar, is purchased by many consumers because it contains no calories. This situation involves the consumer considering: A) a profit equation B) a reference value C) a marginal analysis. D) a break-even analysis