When making editorial decisions for his newspaper, the owner/editor mostly picks issues that are in line with his political beliefs and those that his advertisers approve of despite his publicly stated goal "to be a champion for free speech and for the development of the community." This action by the owner/editor indicates that the newspaper's goals are directional in nature. the newspaper's goals are directional in nature. the newspaper's strategic goals do not leave any room for interpretation. the newspaper is pursuing a niche strategy. the newspaper's stated goals are not its real goals