transcript of this interactive exercice is also available.

See transcript attached

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

• Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
• How would you communicate about new features to customers?
• How would you measure the success of the team?

The Marketing Strategy lenovog FOR THOSE lenovo WHO DO. INOVORI US ANTES HERE Lenovo Lenovo lenovo BLE FOR THOSE WHO DO Lenovo Windows 10 Lenovo Corporation sells laptop computers. At this time, your major competitors in the laptop market are Apple and Microsoft computers. Lenovo wishes to further penetrate the consumer laptop market and the 18- to 25-year-old demographic. You have been hired as a marketing manager at Lenovo Corporation and need to come up with a market strategy to increase Lenovo's market share in the consumer laptop market for the 18- to 25-year-old demographic. The Lenovo Landscape Feedback Potential internal factors include R&D, supply chain, and newer technology channels to reach the target market. Potential external factors are major competition, such as Apple and Microsoft. Your Approach - Positioning Lenovo Oftentimes, strategic marketing involves dividing a market (called segmentation) and targeting marketing efforts to increase penetration into this market. Also, positioning means to communicate value to a given market segment through one or more of the 4P's in the Marketing Mix. Companies use positioning strategies to target specific markets. Cross-Team Collaboration The development teams at Lenovo are researching ways that they can beat the competition in the laptop market for college students. As the strategy marketing executive, you've been asked to give input into their next R&D kickoff meeting. It is the first time the Lenovo laptop development team have worked in person with a marketing executive. Usually strategic marketing plans are communicated through many channels within the company. Cross-Team Collaboration The project's success hinges on effective cross-team collaboration. Cross-team collaboration can be fostered in a number of ways, including: . Co-creating key performance indicators. What does success look like to the team? Agreeing on a centralized communication method and adopting communication protocols. Agreeing on who is responsible for what. Leveraging technology to make it easier to collaborate, such as using conferencing and communication tools. Promoting innovation and freethinking. Your Approach Feedback The demographic will likely be comprised of a mix of educational and occupational backgrounds, with some in undergraduate and graduate education programs, and others serving in young professional roles (or both working and in school). They are likely to want the following features: Smaller profile, slim build, and lightweight Energy efficient with long battery life Integrated communication features (such as a webcam) High resolution screen Powerful enough to be used for multimedia and gaming K