TrendX Boutiques Consumer Environment TrendX Boutique is a medium sized enterprise that sells unique female and male clothing in upper St. Andrew. The manager (Kerry) of the store has a marketing degree and knows the effect of physical environment on emotions and behavior of consumers. She realizes the importance of store image and atmosphere on consumer behaviour. Retailers like Kerry are realizing that competing with other retailers beyond the basic concepts of price, convenience, and assortment is the key to success in todays competitive scenario. As a means of differentiating itself with others, TrendX Boutique, through store atmospheric elements such as flat screen five videos of graphics, music, scents, and lighting excite the senses of shoppers. Kerry knows that store atmosphere can influence customer attitudes and perceptions in relation to the overall quality of the store, uniqueness of the product or service levels and purchase volume. Written by: S. Gordon Ward, 2020

A. Kerry realizes the importance of the dimensions of the consumption environment. She is anxious to discuss other elements of the environment with you as her consultant. Discuss with her TWO (2) other elements excepting the atmospheric elements that she already is applying and knows a lot about. (30 marks)