Question: trengths can be categorized as ________ that help define the path for improvement the firm should undertake. Question 5 options: primary marketing or operational objectives

trengths can be categorized as ________ that help define the path for improvement the firm should undertake. Question 5 options: primary marketing or operational objectives winning orders in the marketplace or achieving competitive advantage primary or secondary strengths strategic processes or strategic procedures strategic resources or strategic capabilities

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