Trigger procedures need to be developed to ensure content updates are made across digital platforms

Select one:

a.

False, they do not need to be developed, decisions to update content will lead to updates

b.

False, this process can not be automated and needs manual intervention

c.

True, otherwise developers will not know when to initiate updates

d.

True, otherwise there will be errors on the website

SEO is not perfect, it is poor at driving awareness compared to other channels, this is a clear disadvantage.

Select one:

a.

True, SEO is unable to drive awareness, it focuses on enhancing relevance

b.

True, searchers need to be familiar with a brand already to find it

c.

False, by designing for analysis SEO is focused on driving awareness

d.

False, SEO and SEM are always integrated, hence awareness increases