True and false Questions:

The first step in developing advertising campaign is identifying target audience...

There are 2 parts in creating a message for advertising, attention getter and enforcement. Prospecting is projecting the customer reaction to the sales offer.

Canned sales Presentation is a professional approach based on facts and persuasion techniques in sales.

Qualifying is determining the customer level of interest in the product or service being sold.

In communications, decoding refers to putting ideas into a message. While noise is any interruption to the communication process...

In media scheduling, pulsing schedule refers to combining continuous and fighting schedules.

As discussed in class, an advertising message can be logical, emotional, or both.

Among cars, the demand for the brand of Ford is Selective demand.

One of the good approaches to close the sale is silence by the seller after answering questions.

As discussed in class, publicity refers to a message you do not pay for using Mas Media by Independent Sponsor.