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idual Assignment.pdf x + /728935/mod_resource/content/1/2021%20Individual%20Assignment.pdf G Q E 2 / 4 - 77% + 27) Alternative evaluation is the process by which people select, organize, and interpret information to form a meaningful picture of the world. 28) A belief is the specific mix of human traits that may be attributed to a particular brand. 29) After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in postpurchase behaviour. 30) For market segments to be useful they must be measurable, accessible, substantial, differentiable, and actionable. 31) In evaluating different market segments, a firm must look at three factors: segment size and growth, segment structural attractiveness, and company objectives and resources. 32) At a recent marketing seminar, the featured speaker stated that a target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. This is a correct definition. 33) Developing a stronger position within several segments creates more total sales than undifferentiated marketing across all segments. 34) Niche marketing offers smaller companies an opportunity to compete by focusing their limited resources on serving niches that may be unimportant to or overlooked by larger companies. 35) When a company chooses a target marketing strategy, its choices are influenced by factors related to company resources, the degree of product variability, and the product's life-cycle stage. 36) Most marketing targeted at children, minorities, or other special segments provides benefits to targeted consumers. ENG 2 0 9 3:42 O W W US 2022-1 insert ort so 10 DI DDI 144 DI 5