True False QUESTION 22 Nike has just developed a new type of shoe that performs much better than what they are currently offering on the market. Any perd that Neptun intensive distribution strategy because she believes intensive distribution helps Nike reach more consumers and provide the ideal coverage for this type of product is this per belief true? True False QUESTION 23 The "D" in AIDA model refers to a critical element that helps a potential customer to move from "I like it to "I want it". O True O False QUESTION 24 Developing an effective message strategy begins with identifying consumer emotions that can be used as advertising appeals O True False