Question: True or false 1 9 . Relationship Equity refers to the affinity towards the company or the brand. 2 0 . According to Rust, Zeithaml

True or false
19.Relationship Equity refers to the affinity towards the company or the brand.
20.According to Rust, Zeithaml and Lemon, customer equity has three drivers which is value equity, brand equity and Individual equity.

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