Question: True or False: 1. Consumers perception is their reality, experienced through their senses True or False: 2. The success of a billboard involving an image

True or False: 1. Consumers perception is their reality, experienced through their senses

True or False: 2. The success of a billboard involving an image of delicious-looking food can (in part) be explained by approach motivation.

True or False: 3. Mass marketing is a modern approach to segmentation.

True or False: 4. Market research would likely help to determine the size of a market that a company was considering entering.

True or False: 5. Positioning statements and mission statements are interchangeable.

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