True or False

_____1. Customer satisfaction is an important element of the marketing concept.

_____2. Marketing research is seldom related to making a direct contribution to managerial decision.

_____3. Marketing research is used only when marketers face a serious problem.

_____4. It is more profitable for marketers to keep existing customers than to acquire new ones.

_____5. Managers are typically more interested in basic research than in applied research.

_____6. Applied research is most often conducted in universities.

_____7. Marketing research should be conducted even if the managers will not be able to afford implementing a studys recommendations.