Question: True or false 2 7 . SPSS predictive marketing is one tool accounting finance can use to answer questions about their vendors . 2 8
True or false
SPSS predictive marketing is one tool accounting finance can use to answer questions about their vendorsCRM is failing in companies because CRM programs focus too much on transactions and not on other aspects of the customer's lifeThe CRM Cycle has Stages ie Marketing Research, Business Development, Customer Support and MarketingThe stage of CRM Cycle, company must first identify customer relationship with the organizationHarvard Business Review state CRM is dead""CRM is failing in companies because Relationship cannot be solely about achieving loyalty, and companies need to find multiple ways to retain their customersPrivacy policies are regulated by PIPEDA and not Privacy actCRM is failing in companies because a relationship is dynamic and two sided. It is not enough to get a list of customers and their spending habits. The relationship will evolve with each transaction and CRM systems must as wellCanada and US are the only countries who have developed privacy legislations.
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