Question: True or false 2 7 . SPSS predictive marketing is one tool accounting finance can use to answer questions about their vendors . 2 8

True or false
27.SPSS predictive marketing is one tool accounting finance can use to answer questions about their vendors.28.CRM is failing in companies because CRM programs focus too much on transactions and not on other aspects of the customer's life.29.The CRM Cycle has 4 Stages i.e. Marketing Research, Business Development, Customer Support and Marketing30.The stage 2 of CRM Cycle, company must first identify customer relationship with the organization.31.Harvard Business Review state CRM is dead""32.CRM is failing in companies because Relationship cannot be solely about achieving loyalty, and companies need to find multiple ways to retain their customers.33.Privacy policies are regulated by PIPEDA and not Privacy act.34.CRM is failing in companies because a relationship is dynamic and two sided. It is not enough to get a list of customers and their spending habits. The relationship will evolve with each transaction and CRM systems must as well.35.Canada and US are the only countries who have developed privacy legislations.

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