true or false

51. According to marketers, the sufficient condition for being an opinion leader is that the person has strong knowledge and expertise in a product category. T/F 52. Companies need to design information-intensive messages for novices in order to teach them all the relevant facts of the offerings, e.g., technical details and quantitative data of the products. T/F 53. You can use the "reciprocity norm" account to explain the effectiveness of foot-in-the-door technique. T/F 54. The car rental company Avis uses this slogan - We're #2, we try harder. This is an example of competitive positioning. T/F 55. The butterfly curve characterizes the relationship between (a) degree of discrepancy of a stimulus from the adaptation level and (b) consumer preference for the stimulus. T/F 56. Broadly speaking, the purpose of a segmentation strategy is to look for the largest segment within the total market. T/F