True or false 7. Market analysis determines the profit contributed by market segments of a company and can be analyzed using sales, cost and expenses....... 18. in preparing an operating budget, generally the sales budget begins the process because it estimates the expected level of sales..... 27. A favorable variance is when the actual is greater than standard......... 29. the total manufacturing cost variance is the difference between the total standard costs and the total actual cost for the units produced....... 45. Total variable cost remain the same in total dollar amount........ 48. the margin of safety indicates how much sales must decrease before an operating loss occurs.......