Question: True or False? A good starting point for identifying a firm's core competencies is to consider why customers choose to buy from the firm. So

True or False?
A good starting point for identifying a firm's core competencies is to consider why customers choose to buy from the firm. So what is the strategic capability it has that allows it to make a difference in its customer's lives? By doing this you are already focusing on where the firm may have a competitive advantage (otherwise customers would go somewhere else!).

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