true or false

B. Ch8 - Introduction to Marketing - True/False Choose T for True and F for False. Service-based businesses use direct channels, such as restaurants, bakeries, and professionals. Direct channel connects the retailers with the consumer. Importers act as an intermediary between the manufacturer and retailer. Wholesalers negotiate an exclusive distribution deal with a foreign manufacturer or distributor. Providing the five "rights\" of merchandising is the primary function of the manufacturer. Vending machine is an example of an indirect channel. The five \"rights\" of merchandising include the right merchandise, price, time, place, and marketing mix for consumers. Any indirect channels of distribution that involve retail stores are specialty channels. As a specialty channel, the Internet offers the same advantages as a retailer, including security, safety, and a total social experience. A supply chain consists of all the activities involved in getting goods/services from the original source to the ultimate consumer