Question: TRUE OR FALSE Brand is always built over night. ? Media planner is responsible for spot planning and space buying ? Success of brand is

TRUE OR FALSE

  1. Brand is always built over night. ?
  2. Media planner is responsible for spot planning and space buying ?
  3. Success of brand is measured by its generic name ?
  4. Communication objective is only based on attitude building, awareness and sales.?
  5. Brand Audit is a complete assessment of the brand and its sources of equity to suggest ways to improve and leverage it. ?
  6. Brand loyalty is a repeat purchase behavior in a specific brand category. ?
  7. A brand becomes more powerful when you broaden its focus and recall. ?
  8. A mental picture is a visual depiction of the various associations linked to the brand in the consumer s mind ?
  9. Consumer evaluate product performance on the basis of peers and past performance. ?
  10. Brand portfolio is the set of different brands that a particular firm offers for sale to buyers in a particular category ?

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