Question: TRUE OR FALSE Brand perception plays an important role in brand building ? Brand perception is more important than brand consumption ? Creative brief is

TRUE OR FALSE

  1. Brand perception plays an important role in brand building ?
  2. Brand perception is more important than brand consumption ?
  3. Creative brief is all about converting an idea into a reality ?
  4. Campaign failure is based upon poor IMC execution ?
  5. Brand loyalty is repeat purchase behavior in a specific brand category ?
  6. A mental picture is a visual depiction of the various association linked to the brand in the consumers mind ?
  7. Brand resonance is the starting point in brand management ?
  8. Brand portfolio is the set of different brands that a particular firm offers for sale to buyers in a particular category ?
  9. Branding must be witin a specific geographical domain ?
  10. Brand is always built over night ?

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