Question: True or False Cognitive Dissonance, also known as Post-Purchase Regret, describes the uncomfortable feeling that occurs when a consumer has lingering doubts about a purchase
True or False
Cognitive Dissonance, also known as Post-Purchase Regret, describes the uncomfortable feeling that occurs when a consumer has lingering doubts about a purchase decision that they have made, usually related to relatively LARGE expenditures.
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
