True or False

____ Ethnography refers an approach to research based on observations of people in their own homes or communities.

____ Franchising involves having a licensee pay commissions and/or royalties for the privilege of selling a host companys goods and services.

____ Mass marketing refers to the practice of selling all of your goods and services to your targeted market using the same marketing mix of tactics, regardless of differing wants and needs.

____A target market is a written or recorded description of what a typical customer looks and acts like.