True or false for the following

27) Standardization allows the firm to develop cost efficiencies in manufacturing, distribution, and promotion while customization allows a firm to tailor the marketing mix to meet customer needs.

28) Customized international marketing creates efficiencies in research and development and production.

29) Exchange rate fluctuations contribute to challenges in pricing.

30) Product is the most culture bound of the four Ps.

31) The payment method of open account is appropriate when the exporter has complete trust in the importer.

32) Payment in advance is the riskiest method from the exporter's perspective.

33) Open account is the safest form of payment from the importer's perspective.

34) Both payment in advance and open account share the characteristic of shifting the cash flow burden and risk of default to one party in a transaction.

35) Open accounts are best suited for well-established, long-term customers or larger firms with impeccable credit ratings.

36) A sight draft requires payment prior to the shipment of the goods.

37) The functions of marketing are different internationally.

38) The achievement of standardized marketing programs in foreign markets is a realistic target.

39) If a firm has a sales or marketing subsidiary abroad it is essentially exporting to itself.

40) International marketing occurs when the firm is engaged in licensing.

41) A foreign customer's definition of the firm's product is the same as its domestic customer's definition.

42) Promotional aspects of packaging will often vary among foreign markets.

43) The firm is more likely to have the same brand all over the world on its secondary products than on its primary products.

44) A firm might drop a product domestically while accelerating its marketing in markets abroad.

45) One of the tasks of the export management is to decide whether to quote prices f.o.b. or c.i.f.